Focus on Individual Consumers, Not Campaigns, in Email
The problem with traditional email marketing models is that they neglect to recognize there are real human beings on the receiving end of these messages.
The problem with traditional email marketing models is that they neglect to recognize there are real human beings on the receiving end of these messages.
Both online and brick-and-mortar retailers are increasingly using email to engage and re-engage customers at various points in their buying cycles.
As the technology to showcase it improves, so does the use of video as an engagement device in email.
B2B enewsletters outperformed promotional emails in both unique open and clicks in a recent study from Experian.
In direct mail, offline testing has taught savvy marketers something significant: Efforts which seem more official can clobber creative that comes across as promotional
Focusing on mobile solutions, targeting the right clients and creating killer content are key when integrating marketing tech solutions.
Holiday 2013 was the season of the connected consumer, with shoppers looking to leverage email offers, in-store research, apps and other e-enabled promotions.
It’s a new year and everyone is back to business—including email marketers, who seem to be all business with subject lines getting right to the point.
In both B2C and B2B marketing, understanding the behavior of Gen Y can help drive increases in email metrics and can positively impact purchase behavior.
Marketers who are creative and timely can turn the short holiday shopping season to their advantage. Here's how.
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