Video helps Maine Lobsters Get Their Claws into Restaurant Chefs
A series of online videos educating chefs and diners about the appeal of Maine lobsters has helped get the tasty crustacean onto more restaurant menus.
Topic | online video
Visual Velocity: Harnessing the Power of Video
There’s no need to check your channel listings: Online video is now on the schedule for just about every marketer that wants to engage both B2C and B2B audiences.
Why Online Video Autoplay is Killing Viewability
Mobile online video ads are turning off consumers because publishers are reverting to things like autoplay, no sound and short definitions of a view.
Ocean State Job Lot Tests Online Video Offers
Online video is helping Ocean State Job Lot connect with customers and showcase the humorous side of closeout shopping deals.
Video and B2B Lead Gen
Online video is an effective and increasingly popular way to communicate with consumers, but marketers should know that video can also be a good fit for B2B lead generation efforts.
DuPont’s Online Video Success Story
DuPont’s success story with online video shows that when a brand is able to tell a story well, people will listen.
Oh, That’s Good–The Campaigns Editors Loved in 2014
Our favorite campaigns of the year, including Esurance, Microsoft, Geico, Cartoon Network, Old Spice and more...
British Airways Turns to Mum for Better Ecommerce
Better data segmentation is helping British Airways connect with travelers visiting friends and family in India.
Brands on Fire: ~Pourri Taps NFC Technology, Gamified Experiences and Poo-Puns to Woo Consumers
United Parks & Resorts CMO/CCO on the Marketing Strategy for SeaWorld’s New Brand Campaign
How the Cookie Impeded Digital Advertising—Plus Considerations for Replacements
The Benefit of AI Tools From a Consumer Data and Analytics Perspective
Click here to view the 2023 winners!