Topic | Millennials

Millennial parents look—and behave—differently than parents of previous generations. Here's how to connect with them

Nine in 10 new parents today are Millennials (ages 22-37), and this means that more and more, “talking to parents” means talking to Millennials.

Millennial marketers’ feelings about their employers and marketing in general are very similar to their more senior counterparts, according to a new BMA NYsurvey.

Think B2B Millennials don’t matter? Think again: a new survey from Heinz Marketing and SnapApp shows Millennials are influencing and making B2B purchasing decisions.

In the Most Wanted series, Chief Marketer looks at some of the top demographic segments marketers need to target in 2017—up this week: millennials.

Millennials are 55% more likely than older Americans to own wearables, and marketers need to be ready to reach this audience on the go.

Maintaining an active social media presence is a key component in increasing brand awareness and attracting Millennials: Nearly 90% of Millennials are on social networks, 63% stay updated on branded social accounts, and 46% rely on social media information when making a purchase.

Consumer financial services companies are taking advantage of the latest innovations in marketing technology to serve their most elusive market, millennials, providing them with relevant, useful content when and where they want it—without overloading them with useless information.

Millennials are increasingly using popular messaging applications such as WeChat, WhatsApp or Facebook Messenger to communicate, pay and exchange information not only with their peers but also with companies, according to research from Yahoo's Flurry Insights.

Millennials check email more frequently than other age groups, according to a new survey conducted by Adobe Campaign.