Using Marketing Dashboards to Visualize Success
Discover how marketing dashboards can help you answer your organization's burning questions, and the 8 commandments of dashboard design.
Topic | Metrics
The Need for Deeper Content Marketing Metrics
Marketers tasked with assessing content marketing ROI and value have their work cut out for them.
Top 3 Tips for Optimizing Your Marketing Strategy
How can you make sure your marketing strategy is paying off and driving new business?
Think Beyond Click-Based Metrics
Marketers are too heavily focused on the last interaction they had with their customer and wasting time anticipating the next.
A New & Improved Return on Ad Spending Formula
The formula for calculating return on ad spending is simple enough but the practical application of this data is the missing piece for many companies.
Mind Your Metrics: Measuring Content Marketing Success
Goals for content initiatives aren’t so different from — and should align with — your company’s global marketing goals.
United Parks & Resorts CMO/CCO on the Marketing Strategy for SeaWorld’s New Brand Campaign
Hot Trends in Experiential: From Cash Showers to Glitter-Filled Toilets
How the Cookie Impeded Digital Advertising—Plus Considerations for Replacements
The Benefit of AI Tools From a Consumer Data and Analytics Perspective
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