Topic | Metrics

soccer sports sponsorships

Evaluating Sports Sponsorship Impact: 3 Tips

|  by Brian Foley

Sports sponsorship packages are pan-digital, intending to display logos or “@” mentions across many assets. In social media, the metrics can get fuzzy.

SEO

10 Pillars for SEO Success

|  by Beth Negus Viveiros

A good SEO strategy shouldn’t just be the mission of the SEO team: it should be the mission of the entire organization. Here's 10 ways to make it happen.

Vanity Metrics

The Power of Insight Over Vanity Metrics

|  by Erin Kelly

When it comes to market intelligence and forecasting, some managers use vanity metrics as a proxy to get what they want to hear, rather than actual insights.

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