Topic | Metaverse Marketing

State Farm's Alyson Griffin discuses marketing’s true value, reaching gamers, courting Gen Z audiences and a bit of celebrity gossip.

A look at Corona's virtual golf clubhouse activation ahead of the U.S. Open Golf Championship.

Matt Foley, VP of Marketing for the brand, discusses its metaverse strategy.

January's Pulse survey provided data points on Metaverse marketing. Here's an infographic with the survey's top five date points.

How Johnnie Walker has entered into the realm of Web3 experiences and digital creator collaborations.

How one beauty brand is approaching the metaverse.

Spooky metaverse experiences from several brands that went the digital route this Halloween.

Part two of our conversation with iHeartMedia and State Farm execs, where they delve into the challenges each brand has faced while building and marketing a metaverse activation.

We spoke with marketers at State Farm and iHeartMedia about the value the Roblox experience is creating for their brands.

After a three-year hiatus, big tech brands once again erected sprawling beach activations at the 2022 Cannes Lions International Festival. One such standout was Meta.