Topic | MarTech

These B2B marketing stories were the most read so far this year.

The process of buying martech can be complicated. The promises of many vendors sound too good to be true, but the pull of additional revenue is so strong companies often jump in without doing their homework.

What does machine learning (ML) really mean for marketers? Here’s three key facts you need to know.

Aberdeen CEO Gary Skidmore shared some thoughts about the challenges of finding the right prospects, why everyone has too much data and the best ways to engage your target audience.

As a nation we’ve been fixated recently by several catastrophic hurricanes. For those at a distance it seems like an overwhelming human crisis. But it’s also a business crisis.

Consider these three key pain points as you choose development partners and build your mobile apps and mobile web experience.

As August winds down, we thought it would be a good time to check in on what were the most popular B2B and martech stories on ChiefMarketer.com this summer.

Marketing automation is helping Touchtown get user-friendly tech solutions into the hands of seniors, and gently welcome them to the digital age.

Brands are embracing virtual reality (VR) and other types of technology as a way to offer consumers unique, impactful experiences.

Bank of America is using virtual reality to demonstrate impact of VR for its B2B customers.