Tips for Marketing Teams Working From Home
Essential tips for marketers working from home—from managing teams to video conferencing.
Topic | Marketing
Codes on Cans Drive Pringles New Esports Deal
In support of a new esports sponsorship deal, Pringles has released 115 million cans across Europe with codes to win an exclusive Legacy skin.
Marketing is Paused, Then Film Featuring Conservatives Hunted for Sport is Pulled
After pausing marketing for the film “The Hunt,” the studio has canceled plans to release the thriller following a series of mass shootings.
How SPIN Selling Can Improve Your Marketing
What exactly is the SPIN technique and how does it work? We’ll define the method here in more detail, explain some examples of how it can be used, and tell you how you can get into the world of digital marketing.
Bacardi Doubles Down on Analysis to Understand Impact of Advertising on Sales
Hard work to develop solid measurement tactics combined with people power has landed Bacardi in the top echelon of Masters of Measurement marketers.
It Comes with the Territory-Beer and Marijuana
Craft brewers operating in states where marijuana is legal are marketing their brews with bold ads that push the boundaries of the crossover between beer and legal weed.
Radical Simplicity: Why Saying Less Breaks Through in B2B Marketing
Stop overwhelming customers. TriComB2B’s guide provides business-to-business (B2B) marketers with a unique understanding of how customers’ decision-making processes are affected by complexity. Discover the business and scientific cases for radical simplicity in your next B2B marketing campaign.
Radical Simplicity: Why Saying Less Breaks Through in B2B Marketing
Stop overwhelming customers. TriComB2B’s guide provides business-to-business (B2B) marketers with a unique understanding of how customers’ decision-making processes are affected by complexity. Discover the business and scientific cases for radical simplicity in your next B2B marketing campaign.
Carlsberg Turns its “Probably Not the Best Beer” Promise on its Head
Carlsberg's “probably” not the best beer in the world strategy confused customers and sales fell. It has a rebrew and an inspiring story to tell.
These 3 Brands Are Tapping Into a Powerful Differentiator — and You Can, Too
Best Buy, Glossier and Sur la Table are turning the customer experience into an art form and redefining the rules to win by.
Brands on Fire: ~Pourri Taps NFC Technology, Gamified Experiences and Poo-Puns to Woo Consumers
United Parks & Resorts CMO/CCO on the Marketing Strategy for SeaWorld’s New Brand Campaign
How the Cookie Impeded Digital Advertising—Plus Considerations for Replacements
The Benefit of AI Tools From a Consumer Data and Analytics Perspective
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