Topic | Lead gen

When it comes to lead generation and search engine marketing, it's critical to keep forms as simple as possible for users and optimized for searchability.

One of the bigger topics taking place in lead gen is the idea of moving beyond the lead. As we wrote about in our "What Is Lead Gen" piece, it's all too easy to confuse lead gen with a form. It's not about a form. It's about intent.

Last week we started with a fairly simple question on the surface, that of "What is lead generation?" Speaking to a company today, they actually defined it rather succinctly - research online, buy offline. We expounded upon that...

There are questions out there that sound like they should be simple to answer, but in actuality create quite the conundrum, proving not easy and the answer not concise. That’s how we feel when talking about lead generation. On the one hand, it is as simple as, “someone who is interested in, could be interested…

There are questions out there that sound like they should be simple to answer, but in actuality create quite the conundrum, proving not easy and the answer not concise. That's how we feel when talking about lead generation. On...