Topic | Lead gen

Spear Marketing Group – Spear signed a record 38 new clients in 2015 and inked a partnership with Optimizely for A/B testing and personalization. The Walnut Creek, CA shop made key hires in web development, technical production, creative services and account services to support business growth. Spear has a growing marketing automation practice and currently…

Starshot – Technology marketing, channel marketing and green technology marketing are the areas of expertise for this Toronto Top Shop. A new practice group was recently formed in the agency dedicated to working with channel partner programs and campaigns. Beers & Cheers are held weekly. An initiative created for Microsoft Dynamics to reach their ERP…

Statistical Vision LLC – This marketing consultancy expanded its analytics, targeting and segmentation, and web development capabilities this year, hiring a new statistician to its ranks. The Katy, TX-based Top Shop helped an oil and gas organization create a new demand-pricing model, which is serving as the basis for a new franchise model. Statistical Vision…

Sullivan – Both clients and prospects can take advantage of Sullivan’s proprietary Customer Journey Mapping workshop, to identify specific challenges and needs. For ADP, it crafted a SMB campaign targeting entrepreneurs, highlighting points of difference. Peter Petralia joined the team as managing director of digital strategy, and Tea Romano came on board as digital growth…

Red House – Over the last year, Alpharetta, GA’s Red House formalized its content development group and offerings, and reorganized its internal departments to better support its solutions and services. It’s marketing automation platform experience includes Marketo, Eloqua, Hubspot, Adobe and Pardot. For client IHS, it developed a marketing ecosystem for lead gen and nurturing, leading…

Wilde Agency – The emerging disciplines of social science and behavioral economics are part of this Westwood, MA agency’s DNA. A Customer Insights Group was created to offer custom social science research to clients, uncovering the subconscious reasons why people do what they do. An initiative targeting financial advisors for Nationwide’s private sector retirement plans…

Andrew Moravick of Aberdeen shares why accurate reporting is among the top concerns for B2B marketers trying to quantify the success of their lead nurturing.

How can you make sure your marketing strategy is paying off and driving new business?

For B2B marketers, video is becoming more than just a way to engage prospects in social channels. It has become a—if not the—preferred medium for content-hungry buyers.

Most business leaders intuitively believe that referrals are the best possible leads, and new research shows just how dramatic an impact referrals have.