Topic | Lead gen

Iris Worldwide – Acquisition by the Cheil network expanded Iris’s reach to over 50 offices worldwide. The Chicago-based agency’s first chief technologist was hired in early 2016. To help Aon Hewitt differentiate itself and create awareness, the Navigate Your World campaign was created. Bold visuals generated strong click rates, with new visitors accounting for almost…

JUMBOShrimp – Marketing technology investments in digital infrastructure and marketing automation platforms to manage clients’ lead nurturing campaigns, as well as the addition of Steffan Postaer as creative director were on the menu this year for this San Francisco Top Shop. Founded in 2001, 80% of JUMBOShrimp’s work is B2B. BBQs at an outdoor brewery…

Marketing Operations Partners – This marketing management efficiency and effectiveness consulting firm specializes in helping clients maximize their resources and better connect with stakeholders and customers. The shop, which works solely with B2B clients, is based in Santa Clara, CA and was founded in 2006. It recently launched the Marketing Future Forum, an online and…

The Miller Group Advertising, Inc. – Simplehuman—a manufacturer of kitchen and bathroom fixtures like trash cans and soap dispensers—needed to boost its brand to the hospitality market. A lead gen program designed by Los Angeles-based Miller generated 500 qualified leads in 120 days, at a cost per lead under $100. Video production is a specialty—the…

Nelson Schmidt Inc. – This independent Milwaukee-based Top Shop launched a new department specializing in CRM and marketing automation to help clients manage their digital investments. To boost Alliance Laundry Systems’ presence to the 10,000+ attendees of the biennial Clean Show, the agency created an engaging and interactive booth presence, generating positive feedback from distributors…

MRM//MCCann – This Salt Lake City-based agency has hired a new team of business analysts to help clients evaluate and optimize their tech planning and investments. MRM//McCann has also partnered with PR firm Weber Shandwick on B2B client engagements to accelerate top of the funnel awareness. The agency has 40+ offices worldwide, and was the highest…

Quarry – When NexGen Storage was spun out of SanDisk as an independent entity, it worked with Quarry to develop new brand messaging and show it was a serious contender in the data storage agency. This Top Shop, based in Ontario, Canada, recently redesigned its team structure to align around buyers, bringing together both strategic…

The Pedowitz Group – Based in Milton, GA, The Pedowitz Group has worked with over 1,300 clients, across multiple marketing automation platforms. TPG has developed a Revenue Marketing Transformation formula focused on customer orientation, strategy, people, process, technology and results. Education for employees is valued: Formal and informal training sessions with experts from both inside…

Responsory – Digital advertising clients of this Brookfield, WI-based Top Shop have access to Site Visitor Attribution, allowing them to gain greater visibility into web traffic. The agency touts the benefits of marketing audits every 12 to 18 months. A successful multichannel campaign from Responsory (formerly Johnson Direct) targeting small businesses boosted the profile of…

SoMe ConnectChicago’s SoMe is investing heavily in SEO and other tech to help clients get in front of the right targets. An events services company with a focus on mobile video saw a 250% rise in website traffic and an increase in conversions after partnering with SoMe to work on SEO, pay per click and…