How Wyndham is Uniting All of Its Hotels Under One Brand
Wyndham CMO Lisa Checchio on the marketing strategy and multi-million campaign that pulled 20 brands under one cohesive umbrella.
Wyndham CMO Lisa Checchio on the marketing strategy and multi-million campaign that pulled 20 brands under one cohesive umbrella.
When we think of March Madness®, our minds go to buzzer-beating shots and unbelievable wins. But how did the NCAA® Division I Men’s Basketball Tournament become such a strong marketing opportunity for businesses each spring? You can advance your career with UWA’s online bachelor’s in integrated marketing communications or online MBA with marketing emphasis.
When we think of March Madness®, our minds go to buzzer-beating shots and unbelievable wins. But how did the NCAA® Division I Men’s Basketball Tournament become such a strong marketing opportunity for businesses each spring? You can advance your career with UWA’s online bachelor’s in integrated marketing communications or online MBA with marketing emphasis.
Sarah Guzman, senior director of marketing at Pepsico, shares the strategy behind the Smile with Lay's campaign and activating its partnership with Operation Smile.
Marketers still struggle to craft email campaigns in tandem with other digital channels like social campaigns. Here's why and how you should make it happen.
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