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by Chief Marketer Staff

“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…

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PRO Awards

    

        

        
		
	
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CHIEF MARKETER 200 Winners Announced

    

        

        
		
	

	  
CM 200

	  
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