A Primer: Developments in U.S. Influencer Marketing Regulations
A review of U.S influencer marketing enforcement and guidance.
A review of U.S influencer marketing enforcement and guidance.
With spend on influencer marketing skyrocketing, marketers can use these five tips to garner more ROI.
The FTC's recent guidelines for influencers provide a guidebook for content creators--but also the marketers who employ them.
Investor's Business Daily CMO John Becker lays out four key steps to creating a successful influencer program.
Jennine Matthias, Fabletic's director of influencer marketing, takes us on the journey to drive tens of thousands of new members through influencer programs.
The world of gaming influencers is still a relatively untapped resource, especially for non-endemic brands looking to make deeper connections with their customers.
Micro-influencers may have smaller audiences, but they deliver big results when it comes to impacting consumer decisions, according to a new survey.
Barbie has clearly overcome the bitter battle over her curves to embark on her most purposeful chapter yet. Lisa McKnight, Mattel SVP, takes us behind the scenes.
Last year Sleep Number inked a deal with the NFL and launched a new line of smart beds. The combination created one of the most expansive campaigns on the NFL’s sponsorship roster. Sleep Number CMO weighs in.
Spending on influencers is on the rise. Sky Zone CMO Josh Cole has fine-tuned the process through years of experience.
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