HBO’s ‘The Last of Us’ Screening and In-World Immersion for VIPs and Superfans
We explore an immersive, in-world experience created for VIPs and fans of HBO's new series "The Last of Us."
We explore an immersive, in-world experience created for VIPs and fans of HBO's new series "The Last of Us."
A look at the series' experiential strategy, the importance of staying curious and flexible as a marketer today, and more.
A look at how AMC, Apple TV+, HBO, Netflix and many others showed up for superfans during the first IRL Comic-Con in three years.
Barlow discussed the challenges of marketing the new series, appealing to young adult and Gen Z audiences authentically and experiences at the network moving forward.
The key strategies HBO employed to create an escape room-inspired, at-home experience that more than delivered on the wow factor.
Three takeaways from HBO’s recent “coffee-ology” experience staged to promote its new thriller, “The Flight Attendant."
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