How Klarna Engaged Gamers With Shoppable Events on Twitch
Payment app Klarna is leveraging the growth of esports and gaming during the pandemic as a means to reach consumers through shoppable livestreamed Twitch events.
Topic | Gaming and Esports
What Marketers Need To Know About Gaming Consumers
Insights and research marketers can use for gaming-focused campaigns.
Brands on Fire: Mountain Dew Marketing VP Nicole Portwood on Dew’s ‘Culture of Doing’
Our monthly analysis of the world’s top brands and the marketing moves that are setting them apart.
Benefit Cosmetics Partners With Gen.G on Video Series for Female Gamers
Benefit Cosmetics is launching a weekly video series designed to engage female gamers.
Click here to sign up for more information on the 2022 CM200 call for entries and to view the CM 200 2021 List.
