Topic | Games

There are four major competitions that are so massive in range, scope, equipment required and competitors involved that they can't be held on a yearly

IN 1939, BOB WECHSLER, a 26-year-old executive with printer/promotion agency Einson Freeman, happened to call on Phillip Liebmann, the young president

Anheuser-Busch has a new bar buddy: Microsoft Corp. The two collaborate on an on-premise campaign that brings Xbox games to bars and clubs with Budweiser.

Promotions lawyers are hunting for evidence to overturn a patent that could cost marketers millions of dollars to run on-pack/online instant-win sweepstakes.

Spending on games, contests, and sweepstakes rose 10 percent to $1.65 billion in 2001, according to PROMO estimates. The year's biggest news the indictment

M&M GOES GLOBAL Hackettstown, NJ-based Masterfoods USA's M&M brand this month flips the switch on the largest marketing campaign in its 61-year history,

What to do when the Super Bowl is over and March Madness is still a month away? If you're Frito-Lay, you get yourself an Xbox or a truckload of Xboxes.

You must feel like Santa Claus, awarding all those cool prizes to sweepstakes winners, an admiring client recently told me. Actually, Santa's been getting

Everybody loves Hollywood: the glitz, the glamour, the movie stars. Brands are well aware of America's obsession with Tinseltown, judging by the steady

Traditional brands regain the spotlight as spending rises 9.0 percent.