Topic | experential

Step inside some of the best activations from this year's Comic-Con International, including Shazam!, Pennyworth and Amazon's Carnival Row.

A gamified quest was the perfect way for Johnson & Johnson Vision to introduce a new contact lenses technology to physicians.

JetBlue embraced the spirit of the season on Wednesday, transforming into JetBoo to give out full-size candy treats for Halloween. The airline set up JetBoo houses at key locations in three cities from 3 pm to 8 pm on October 31: in Boston at the corner of Beacon and Charles Streets, near Boston Common; at…

From burgers to snowmageddon, events and experiential marketing help Boston Magazine create engagement for partners with readers.

An event marketing strategy capitalizing on in-person experiences and humor is helping Sophos engage B2B prospects and customers.

Some brands may just walk to the walk when it comes to marketing, but Skullcandy is taking it a step further and walking to the beat, with a content marketing strategy built around live concerts.

Want to connect with B2B Millennials? Think experiential. Read how marketers like the Recreational Vehicle Association are engaging audiences with sharable events they'll remember.

Peet’s Coffee got into the spirit of Coachella this week with several brand activations to promote its chilled Cold Brew.

Live events and blockbuster movies both want to create a meaningful experience. Here's 4 ideas your event team can steal from Hollywood.

Here are three reasons live events are the perfect strategy for your marketing plan.