Topic | Event Marketing

For the second year in a row, Skittles will sit out the Super Bowl, but that doesn’t mean it won’t be making a big play.

The global campaign "Back to the Bar" will send thousands of employees out to bars to promote Bacardi spirits.

Only New Yorkers loyal to the Carnegie Deli could have imaged the astonishing response to a little 1950s-themed pop up.

Four finalists of the Kellogg's Holiday Baking Challenge will hold a bake off Dec. 12 to determine the winner.

Lisa Kahn, director global experiential marketing and partnerships, American Express shares how it all goes down.

Lisa Kahn, director of global experiential marketing and partnerships at American Express, takes us behind the scenes at the American Express Experience.

The Chicago events set the stage for a multi-city bus tour to promote the new PINK Nation loyalty program and enhanced app.

An event marketing strategy capitalizing on in-person experiences and humor is helping Sophos engage B2B prospects and customers.

Subaru is melding its love of the great outdoors with REI Outessa events and a mix of unique promotions.

Burrow, the furniture marketplace, has come up with an ingenious activation to interact with consumers walking along popular New York City streets.