Data Lets Electronic Arts Put Players First
Effective use of first-party data has enabled video game company Electronic Arts to follow through on a brand promise of putting the needs of players first.
Effective use of first-party data has enabled video game company Electronic Arts to follow through on a brand promise of putting the needs of players first.
For many B2B marketers, their email list is one of their most valuable assets. But determining the true value of an email address is tricky business.
Two-thirds of marketers cite marketing automation capabilities as one of the most important features when selecting an email service provider, according to a new report from Econsultancy.
If you’re looking to make an impact with B2B email, don’t expect to break through with just one punch. A strong series of messages with clear calls to action is the best way to connect with prospects.
The way you sign-off in your email signature could be just as important as the rest of your copy, according to a study by Boomerang.
Engaging increasingly mobile prospects is a major challenge for B2B email marketers, says Wilde Agency's Nancy Harhut.
You got loads of email subscribers opening your messages. Good for you. But do they really like what they’re receiving? Are you sure?
The need to provide a reliable identifier for mobile users has led to a revolution in tracking users across all devices. Here's why the depreciation of the cookie might continue.
Millennials check email more frequently than other age groups, according to a new survey conducted by Adobe Campaign.
Lists featured this week include Women's LeaderShip Exchange and TheCuteKid.com.
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