Topic | Ecommerce

Videos integrated throughout the path-to-purchase are increasing conversions for online bag and accessory site eBags.com.

China is years ahead of U.S. marketers when it comes to social commerce. This article gives us the scoop and tips.

Marketing and sales have the same ultimate goal—to boost their company’s bottom line. So why can’t they get along? In this Chief Marketer Special Report, featured speakers from B2B LeadsCon share their thoughts on ways sales and marketing teams can work together. Discover: Why you should develop a “legislative branch” to evaluate leads How marketing…

Here are six ways that marketers can improve their customer’s experience on their websites.

(eMarketer) US retail ecommerce will continue its rapid growth, with sales reaching $304.1 billion in 2014, according to a new eMarketer report. The ubiquity of Internet access is spurring a convergence between online and offline shopping, and retailers are moving to break down silos to create single shopping experiences for their customers.

An integrated mix of mass media, digital and mobile are helping Alex and Ani engage jewelry buyers online and off.

If you think engagement stops once the customer has placed their order, think again.

Product devaluation due to deep discounts is one of the biggest problems facing merchants today, says Russ Gaitskill of Garnet Hill.

This week Amazon bumped up the cost of its annual Prime membership from $79 to $99, citing rising fuel and transportation costs as a significant factor.

Think of an API as a bridge that connects two distinct web-based products or services together in order to accomplish a specific task