Topic | Ecommerce

How ecommerce businesses can enhance customer engagement and increase sales.

Creating a retail holiday is an opportunity to inject growth into a brand, connect with customers during otherwise stagnant seasons and make an entire array of interactions shoppable.

B2B buyers want the same conveniences as B2C shoppers, and over half of B2B online shoppers use loyalty programs, according to a new report.

The ability to easily make returns plays a huge part in where online shoppers decide to spend their ecommerce dollars, according to a new report from UPS.

Prime Day—Amazon's midsummer, 48-hour version of Cyber Monday—was projected to bring in $5.8 billion. Here's 3 ways it is changing the ecommerce game.

A Prime Day promotion offered a $10 credit for installing Amazon Assistant. What does the trend of consumers selling access to data mean for marketers?

For marketers, voice search presents a massive opportunity to make customer connections less vulnerable than those based on features, price or even brand.

Keeping on top of pop culture trends and online metrics are a crucial part of TeePublic’s strategy to connect with consumers’ geek needs.

While customers struggle on the front end to get a great customer experience, on the back end there isn't enough CX support.

The ability to make Amazon returns in-store is the latest move by Kohl’s to improve its retail customer experience.