Topic | Ecommerce

Social media platforms are creating new ways to shop online, and the latest is TikTok, which has entered the game with a partnership with Shopify.

Considerations for brand marketers on using different advertising strategies depending platform or marketplace.

Brands are adapting to a world of digital purchasing by enhancing their ecommerce efforts and focusing on marketing directly to consumers.

Following are ways in which marketers can use Instagram toward their ecommerce objectives.

In an effort to woo small- and medium-sized businesses, Walmart has partnered with ecommerce platform Shopify.

How General Mills and BACARDI are increasing their ecommerce efforts--plus four key trends.

With the majority of U.S. consumers social distancing at a home, and with brick-and-mortar retail options vastly reduced, ecommerce sales have skyrocketed. But the adoption of digital shopping, experts agree, is unlikely to go back to pre-COVID-19 levels. Brands that are quick to adopt new ecommerce solutions will be better poised to edge out their…

Facebook and Pinterest are providing more tools for marketers to facilitate product marketing online.

New consumer habits point to an increased need for brand marketers to optimize their ecommerce presence.

How ecommerce businesses can enhance customer engagement and increase sales.