Topic | Direct Marketing

direct mail

Making Direct Mail Work Harder: Three Tips

|  by Julian Gratton

Here’s three tips marketers can use to ensure that their direct mail campaigns trigger a response and persuade people to buy.

Chief Marketer Videos

by Chief Marketer Staff

“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…

	
        

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