Topic | Direct Marketing

All treats, no tricks: Here’s our 10 most popular B2B and martech stories for October 2019.

Direct mail ROI goes up by nearly 63 percent when the tactic is used as part of an integrated marketing campaign, according to new research.

Consumers are using digital channels more than ever, but they haven’t hung up the telephone completely just yet.

An integrated marketing strategy powered by search is helping The Arbor Company connect with seniors and their caregivers.

EyeMed is one of many brands turning to the old school tactic of direct mail to engage modern B2B buyers.

Direct mail may not be the newest trick in marketers’ arsenal, but when used properly, it can be one of the most effective, says Gorton Brott.

Here’s three tips marketers can use to ensure that their direct mail campaigns trigger a response and persuade people to buy.

Learn how the UN Foundation revamped its email strategy in three months, and reengaged sleepy subscribers.

Drew Price of Grammarly offers tips for creating an engaging flagship email marketing product for your brand.

Everyone is the star of their own movie, and personalized URLs (PURLs) are one way to put direct mail prospects’ names in lights.