Topic | Digital

The Future is Swift: How Real Time Impacts ROI

|  by Wayne St. Amand

By leveraging data about who consumers are and how marketing and advertising performs for each audience, marketers can provide the content and experiences that consumers want in real time, ultimately improving ROI.

13 Tips for Creating More Useful B2B Content

|  by Magnus Linklater

There's a ton of B2B content online. How can you make your brand stand out? Here's 13 ideas for creating more useful content marketing assets.

The Digital Crossover Between Marketing and Technology

|  by Brian Gregg

Content marketing is a key discipline in today’s digital marketing. To master all of these challenges, marketing needs to reorganize itself. It needs technology, organization, oversight and control systems.

Improving Online Personalization: 5 Tips

|  by Trevor Legwinski

Online personalization faces several challenges, including privacy concerns. Here's 5 ideas for avoiding the creepiness factor.

4 Tips to Protect Your Brand From Fake News

|  by Tony Tie

To win the fight against fake news, brands must become better advertisers. Learn four strategies to create more targeted ads and save consumer trust.

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