Topic | Digital Marketing

Ad Agencies: 3 Key Local Digital Marketing Trends

Today all marketing wars are won or lost at the local level. But bridging the gap between the old world, characterized by loyal advertisers and steady profits, and the new Age of Local, characterized by hesitant advertisers and elusive profit — is a huge challenge.

Slowing the Threat of Ad Blocking: 5 Ideas

|  by Susan Bryant

Having a solid grasp on the state of the ad blocking dilemma will help marketers determine new strategies for slowing the escalating adoption of ad blockers.

Chief Marketer Videos

by Chief Marketer Staff

“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…

	
        

PRO Awards

ProAwards

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Information on 2022 coming soon!
	
        

CHIEF MARKETER 200 Winners Announced

CM 200

Click here to to view the full list of the 2022 winners!