Hickory Farms Recharges with a Spot-On Digital Marketing Strategy
After a 10-year drought of marketing investments, a powerful digital marketing machine drove impressive eight percent year-over-year growth.
After a 10-year drought of marketing investments, a powerful digital marketing machine drove impressive eight percent year-over-year growth.
Craft brewers operating in states where marijuana is legal are marketing their brews with bold ads that push the boundaries of the crossover between beer and legal weed.
Need a laugh? The campaign, “Love Like a Mother,” pokes fun at what the world would look like if everyone loved like a mother, even if they’re not your mother.
IMAX got laser targeted with its social media platform strategy focusing on just Instagram stories to drive unprecedented growth in followers.
Jones talks about how technology has changed her industry and provided new growth opportunities, as well as the role of data and the #MeToo movement.
Smart technologies are the most recent addition to the marketing ecosystem and are proving to be the most effective platforms in increasing consumer engagement.
VP marketing Sarah Gustat takes us through how the brand learned to successfully define specific audiences and then connect with them through influencers.
David Ogilvy considered Claude Hopkins' work required reading last century. Here's why it still appplies to digital marketing in 2019.
Five common challenges marketers face today and how AI can help.
The brand's position in the U.S. baby-care market has been eroded by companies focusing product innovation on all natural ingredients. A major turnaround effort is underway called Project Apollo.
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