Topic | Data

A whopping 45% of marketers either don’t evaluate the accuracy of their analytics, or have no clue if their company tracks these numbers, according to a new report.

Chief Marketer recently talked with Rachel Allgood, ‎senior vice president of marketing and consumer insights at Gamut, a Cox Media company, about the launch of the brand last fall.

Here’s five tips to help you create better research for your brand.

Here we are in 2015 and the majority of brands are still looking at the “what” and not the “who” when it comes to digital intelligence initiatives.

Marketers often focus on customer segmentation at the expense of other factors such as experience and execution.

If you’re collecting consumer data, make sure consumers understand what may be done with that information, and give them the opportunity to opt-out.

How can marketers get precise and targeted user data, especially for digital advertisers, if the audience is working just as hard to stay in the shadows?

Learn 3 key reasons many companies aren't as customer-centric as they could be, despite all the data at their disposal.

Moodgeisting ties back to several historical doctrines focused on eliciting consumer emotions. But what does it mean to data-rich marketers?

Does your organization have data discipline? Here are three key questions to ask your team.