Topic | Data

What Happens When You Talk to Your Prospect?

|  by Chief Marketer Staff

When a business owner decides to write to their customers, he or she draws from what they know best. And the writing style they use may be the one learned when they were probably least interested in writing about anything: in high school.

Hispanic Online Best Practices: Access

To drive traffic to a Hispanic site, you can of course leverage integrated Hispanic marketing, using both online and offline tactics, to create awareness of your Hispanic online program.

Hispanic Online Best Practices: In-Language

|  by Chief Marketer Staff

On the surface, the issue of language in the Hispanic online market seems quite simple. Most marketers assume that a “Hispanic” online program equates to a “Spanish” online program. What’s more, they often assume that the way to deliver Spanish content is via translation.

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