Calculating Long-Term Customer Value in the Age of Short Attention Spans
A few seconds is all it takes to make an impact. Fostering long-term customer relationships is one way to win in the era of short attention spans.
A few seconds is all it takes to make an impact. Fostering long-term customer relationships is one way to win in the era of short attention spans.
SAP CMO Kevin Cochrane explains why marketers that want to build long-lasting relationships can take a page from the House of Mouse.
Click here to view the 2023 winners!