Topic | Customer Experience

Regardless of how great your new product or service might be, customer experience and expectations and reality will clash as long as your team members fail to embrace your core message.

Today’s enterprises are standing at the threshold of the third wave of digital marketing, which brings human relationships into the brand experience.

Influencer marketing offers much opportunity for brands willing to invest time and resources and place customer experience at the forefront of their marketing strategies, according to a new report.

U.S. marketers are no doubt wondering what the current political climate will mean to their business, but across the pond agencies are bracing in anticipation of Brexit.

Join us on Tuesday, June 21 at 1 pm ET/10 am PT for “The Future of Marketing: Seizing the Customer Experience,” a free live webinar.

Consistency in the customer experience has become the new business imperative. The modern buyer demands to feel recognized and understood at every level of an organization.

The Atlanta Falcons partnered with IBM to transform customers’ experiences by mapping out the early stages of fans’ engagement pre-kickoff and nurturing those customers at the game.

Sure, everyone talks about a 360-degree customer view. But rather than going in circles, maybe you should think about a spiral instead.

Brands like Starwood, MGM Grand, National Australia Bank and Time Warner Cable are increasingly focusing on customer experience to gauge success.