Topic | Customer Experience

Optimizing customer experiences in a way that establishes loyalty can be hard work and requires brands to truly understand their audience.

While customers struggle on the front end to get a great customer experience, on the back end there isn't enough CX support.

The ability to make Amazon returns in-store is the latest move by Kohl’s to improve its retail customer experience.

Chief Marketer recently chatted with Centrally Human's Kim Weisensee Brown about the power of data in shaping human connections.

Nearly half of consumers say brands aren’t meeting expectations when it comes to customer experience.

Regardless of how great your new product or service might be, customer experience and expectations and reality will clash as long as your team members fail to embrace your core message.

Today’s enterprises are standing at the threshold of the third wave of digital marketing, which brings human relationships into the brand experience.

Influencer marketing offers much opportunity for brands willing to invest time and resources and place customer experience at the forefront of their marketing strategies, according to a new report.

U.S. marketers are no doubt wondering what the current political climate will mean to their business, but across the pond agencies are bracing in anticipation of Brexit.

Join us on Tuesday, June 21 at 1 pm ET/10 am PT for “The Future of Marketing: Seizing the Customer Experience,” a free live webinar.