Influencer marketing offers much opportunity for brands willing to invest time and resources and place customer experience at the forefront of their marketing strategies, according to a new report.
U.S. marketers are no doubt wondering what the current political climate will mean to their business, but across the pond agencies are bracing in anticipation of Brexit.
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Consistency in the customer experience has become the new business imperative. The modern buyer demands to feel recognized and understood at every level of an organization.
The Atlanta Falcons partnered with IBM to transform customers’ experiences by mapping out the early stages of fans’ engagement pre-kickoff and nurturing those customers at the game.
Sure, everyone talks about a 360-degree customer view. But rather than going in circles, maybe you should think about a spiral instead.
Brands like Starwood, MGM Grand, National Australia Bank and Time Warner Cable are increasingly focusing on customer experience to gauge success.
