Targeted Email Helps Freshpair Engage a Variety of Audiences
A robust email program targeting nine core segments is a key marketing component in making Freshpair feel confident about reaching a decidedly diverse customer base.
A robust email program targeting nine core segments is a key marketing component in making Freshpair feel confident about reaching a decidedly diverse customer base.
Many consumers say they think personalization is a superficial tactic. But it's popular among marketers. Where's the disconnect?
Even in a digital world, don't forget real face-to-face conversations when it comes to generating customer feedback.
CVS said customers will start receiving normal-sized receipts but get to keep all the savings, which will now be sent digitally to their loyalty cards.
While it is still too early to tell the long-term impact of the Gmail tabbed inbox, at least one early study has found a small decline in open rates.
CMOs and data scientists are experiencing the allure of social data as a tool to make broader marketing decisions.
Nissan and The Marketing Store Worldwide have carefully polished Nissan’s largest annual service marketing event to continually improve its performance.
Businesses need to keep pace with changing consumer behavior to win and retain customers as the adoption of digital, social, and mobile technologies rise.
With mobile, the public’s desire to vote and win sweepstakes can result in instant gratification for consumers, and enhanced measurement for brands.
Marketers often don't act on holiday data, thinking it is only gift-giving related and not indicative of their customers’ true behavior. That is a mistake.
Click here to view the 2023 winners!