Solving the Big Data Challenge
When confronted with ever more complex customer journeys and so much data, a marketer’s task can be daunting.
When confronted with ever more complex customer journeys and so much data, a marketer’s task can be daunting.
Chief Marketer asked several marketing pros to share what they thought would be the leading trends in 2014, as well as their biggest challenges and goals.
Everyone is talking about big data and social influence as the new Promised Land, but finding and proving the true value is a challenge.
Converting next best customers to best customers by identifying specific segments that can be drilled down to identify incentives that motivate them.
Marketers have tons of data generated by digital decisions. But figuring out how to use that data can be tricky.
To connect with their audiences, marketers must place a greater emphasis on customers’ wants needs and desires.
In the past, Web marketers heavily relied upon visitor analytics to tell them how many visitors they got, where they came from and what pages they looked at. Today, marketers need much more than these basic insights.
No one brand dominates all social platforms, but those who do succeed know the value of content, according to insights from KBM Group’s BrandSnap platform.
Data-driven marketing added $156 billion in revenue to the U.S. economy and fueled more than 675,000 jobs in 2012, according to a new study released this week by the Direct Marketing Association.
The term data scientist is one of the trendy and sexy professions of 2013. Little did I know, I was actually a data scientist back in 1987.
Click here to view the 2023 winners!