10 Tips for Creating B2B Copy that Connects
Do your words really capture prospects’ attention? a At B2B Connect to Convert this week, Nancy Harhut shared a key ideas for better B2B copy writing in a content master class.
Do your words really capture prospects’ attention? a At B2B Connect to Convert this week, Nancy Harhut shared a key ideas for better B2B copy writing in a content master class.
With more and more new words coming into the language every year (Seussian anyone?), its becoming more and more difficult to choose the right words in marketing.
In improv, comedians are free to try anything. Adapting this philosophy to marketing can increase creativity and engagement, says comedian Tim Washer.
Tom Fishburne—aka the Marketoonist—poked fun at the current state of marketing at the recent Martech conference.
Executing a comprehensive content marketing strategy isn't an easy feat for any marketing leader. That goal becomes even more difficult to achieve when you lack c-suite buy-in to make your strategy a true success.
Good web design can help increase your conversion rate and engagement with your content, funneling leads down your marketing funnel towards a sale.
If we look at the most recent research in psychology, the paradox of choice isn’t an absolute. Research has actually shown that the context of an assortment plays a larger role than the total number of options
Here are some tips for working well with freelancers to get marketing content that will engage your readers.
To celebrate the life of Herschell Gordon Lewis, here's a small collection of his contributions to Chief Marketer and Multichannel Merchant.
How can you engage these potential buyers and turn them into loyal customers? Join us for a free live webinar where we’ll reveal “13 Surprising Brain Science Secrets That Drive Response”
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