Topic | Content Marketing

Sears Seeks “Laundry Extremes” in Kenmore Video Contest

|  by Brian Quinton

Kenmore is seeking people who are willing to confess to their weirdest and wildest ways to get dishes and clothes clean. Three winners will receive appliances from the Elite line. People can submit 30-90 second video confessions through Sept. 6. Visitors can vote for their favorite videos from Sept. 11 through Oct. 1. Interestingly, many…

Palsy-Walsy

|  by Chief Marketer Staff

Shades of 1999! Social networks got hot this summer when both Google and Microsoft announced deals to add search and syndicated contextual ads to MySpace

The Context of No Context

|  by Chief Marketer Staff

With all the ballyhoo surrounding social networks in recent weeks, thanks largely to the deal MySpace struck to distribute Google search ads and the me-too pact between Microsoft and Facebook, one rather basic question has gone overlooked: How well will performance ads work in these social environments? What will effective ads look like on MySpace…

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