Topic | Content Marketing

Don’t Slight Your Brand Web Site in Favor of Facebook

|  by Chief Marketer Staff

With the full-on race to develop Facebook pages and launch promotions on those sites to build fans, don’t push aside the ol’ tried-and-true brand Web site; home base, Ground Zero for consumers to get an in-depth picture of the brand, discover products, benefits, download coupons, and yes, even access a link to Facebook. Crate and…

He Said What! Using Social Listening Tools

|  by Chief Marketer Staff

It's a real punch to the gut when some unknown Internet user lambasts your brand for reasons you can't quite grasp. But as we all know, that unknown user has friend, who have friends, who have friends… But even worse would have been to have not seen that user's message at all, which is why…

Chief Marketer Videos

by Chief Marketer Staff

“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…

	
        

PRO Awards

ProAwards

Join your industry peers for a fast-paced afternoon of inspired conversations led by industry leaders and live celebrations as we announce the winners of the 2021 PRO Awards. Click here to register.
	
        

CHIEF MARKETER 200

CM 200

Click here to sign up for more information on the 2022 CM200 call for entries and to view the CM 200 2021 List.