Video Goes Viral
Generating mass reach through video is an important goal for most marketers. However, a shift is underway in how that goal is achieved—from channel distribution strategies to great storytelling.
Topic | case studies
Brands on Fire: ~Pourri Taps NFC Technology, Gamified Experiences and Poo-Puns to Woo Consumers
United Parks & Resorts CMO/CCO on the Marketing Strategy for SeaWorld’s New Brand Campaign
How the Cookie Impeded Digital Advertising—Plus Considerations for Replacements
The Benefit of AI Tools From a Consumer Data and Analytics Perspective
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