Vineyard Vines Markets the Good Life
Learn how Vineyard Vines built their brand around the aspirational quality of preppie clothing.
Learn how Vineyard Vines built their brand around the aspirational quality of preppie clothing.
Avnet CMO Kevin Sellers shares how the B2B firm's rebranding helps it connect with Millennials and other new audiences.
Music is a huge part of movie marketing. Add streaming to the mix and soundtracks become a major way artists can reach new fans.
Sports sponsorship deals with the U.K.'s Manchester United and the Volvo Ocean Race have helped HCL Technologies increase their brand profile and boost customer engagement.
To win the fight against fake news, brands must become better advertisers. Learn four strategies to create more targeted ads and save consumer trust.
Tax and auditing firm Grant Thornton has launched its first ad campaign in eight years to increase awareness with prospects in the financial marketplace.
B2B brands that think their customers only make decisions based on logic rather than emotion are forgetting an important fact: Their customers are human too.
Avnet launched a global branding and marketing initiative this week to position itself as a resource from design and supply, to production and delivery and beyond.
B2B marketers can take a page from their B2C counterparts book and create an create an emotional bond with customers and prospects.
Marketing in the insurance space tends to highlight the negative, but Hiscox looks at the upside to taking risks in its new “I’m Possible campaign.
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