Topic | Branding

Chief Marketer asked four marketers to share some thoughts on which brands they think are doing a great job creating customer engagement online and offline.

Different generations have unique expectations, experiences, lifestyles, values, and demographics that influence their buying behaviors. And, increasingly, they share them under one roof.

A common struggle for many clients is determining the right KPIs and methodology for tracking performance of initiatives and/or teams.

Burger King tried to call a one-day cease fire in the burger wars this week, but McDonald's didn't bite.

Today every brand knows customer engagement is essential. But how do they move beyond metrics around pseudo engagement and deliver a great message?

It’s okay, you can admit it: Either live or on DVR, you watched “Sharknado 3: Oh, Hell No!” this week. And you flippin’ loved it.

Chief Marketer recently talked with Rachel Allgood, ‎senior vice president of marketing and consumer insights at Gamut, a Cox Media company, about the launch of the brand last fall.

A great branding story is all you need to generate high levels of brand engagement. Tapping into a breaking news stories only amplified the effects even more.

Is a company's longevity something that should be emphasized in branding?

Brands are discovering that harnessing the power of the health conscious consumer requires some heavy lifting that does not stop with messaging and packaging.