Topic | B2B

How Big Data Can Improve B2B Lead Gen

|  by James Vander Putten

Sales and marketing organizations are often at odds about what works best in B2B lead gen. Often, both are off-base when it comes to their accusations.

Marketers’ Most Wanted: Manufacturers

|  by Sherry Chiger

In this week's Most Wanted demographic spotlight: manufacturers, and the B2B brands doing a great job connecting with them.

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Awards

 
	
        

CHIEF MARKETER 200