Topic | B2B

“Be More” is the theme of the Business Marketing Association’s annual conference BMA15 this May in Chicago, because that slogan is an imperative for B2B marketers who want to survive.

Identifying the accounts that are the most valuable to your brand and concentrating your efforts on them can help align companies’ marketing and sales forces.

It’s 2015. Do you know if your B2B marketing strategy is where you want it to be? In this special report, Chief Marketer asks the experts for the top tips and trends you need to improve B2B lead generation, engagement, customer retention and ROI.

Generating mass reach through video is an important goal for most marketers. However, a shift is underway in how that goal is achieved—from channel distribution strategies to great storytelling.

Are you getting the lead generation and sales engagement you want from your gated content?

Marketers may understand their customers, but the sales team has a unique relationship with prospects that too few marketing departments are leveraging.

Have you checked out the 2015 Top Shops lists yet?

Personalization, leveraging live events and reusability are top content trends for B2B marketers in 2015.

Here are three reasons live events are the perfect strategy for your marketing plan.

Social and display must be part of your efforts to get content in front of B2B prospects.