Topic | B2B

Marketers need to ground their content marketing strategies to create a personalized experience for each customer to demonstrate measureable business value.

Account-based marketing can help B2B organizations in a variety of verticals engage and retain customers. But running ABM effectively isn’t without challenges.

It may feel like B2B is experiencing an account based marketing revolution, but in many ways we’re just going back to basics.

The majority of ad spending still focuses on new customers, even though new measurable and targeted tactics gives us more ways to engage with customers than ever before.

You can’t expect disengaged channel partners to build engagement around your brand. Here's 3 tips to get them on your side.

A whopping 85% of B2B organizations aren’t using buyer personas effectively, according to research from ITSMA.

Account based marketing (ABM) requires great customer information, which means the best opportunities exist at your current customers.

At this year’s B2B LeadsCon, we asked a panel of marketing experts to share 20 customer engagement tips in 20 minutes. Here are their ideas on ways you can connect with your B2B customer base.

Live from B2B LeadsCon, learn why you should focus your content marketing strategy on answering your customers’ questions, rather than pushing your brand or product.

Knowing what to measure and having goals is key to better SEO. Get the scoop from Jim McKinley, live from B2B LeadsCon.