Topic | B2B

Set the Page Free, an ebook powered by celebrity influencers, helped Xerox create engagement and contemporary relevance for the brand.

Influencing B2B decision makers in fields like bio tech, healthcare or high tech is tricky, because it takes much more than a logical argument to sway them.

A major rebranding helped Equipment Depot create a human connecting in an B2B industry not known for being warm and fuzzy.

The power of customer engagement, experiences and authenticity were key themes at the recent ANA Masters of B2B conference in Chicago. Here’s a recap of some of the highlights. Stanley Black & Decker Gets the Feels Passion is key to Stanley Black & Decker’s marketing strategy, said CMO Mike Simpson. “People will forget what you…

Today's B2B ecommerce models go beyond automated ordering systems, putting more emphasis on relationships and less on transactions.

Upselling customers within the first three months of their contract can help companies stem churn and increase retention by 30 percent.

A variety of marketing approaches and tactics is helping Comcast Business connect with a wide range of B2B target customers.

Campaigns featuring Fearless Girl and the PGA helped top brands win big at the ANA's B2 Awards. Here's a recap.

B2B creative is often burdened with having to be more serious than B2C, typically because customers—and marketers—might feel that the subject matter is a tad boring. But, boring isn’t an insurmountable challenge.

Do your sales and marketing teams work well together? Here's five tips for getting everyone on the same page to lift marketing ROI and conversion rates.