Brands on Fire: Honda Launches Civic on Twitch for Gaming Community
When it came time for Honda to debut the prototype of its new 11th generation Honda Civic, the brand went all-in with digital on Twitch.
Topic | automotive
Ford Activates COVID-Friendly Ride-and-Drive Experience to Launch New Bronco
For the Ford Bronco, a model that hadn’t reinvented itself in 24 years, going beyond a standard press reveal was key.
Hybrids Powering Automotive Marketing Disruption
Green tech is forcing automotive manufacturers like Hyndai and Accura to get more creative in their marketing.
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