B2B Marketers Need to Get Ready for GDPR
Many B2B marketers don’t think GDPR is something that they need to be concerned about, and that could be a mistake.
Topic | 2018 Trends
Siloed Data Stifling B2B Marketing Efforts: Survey
Siloed B2B data is the biggest challenge B2B marketers face when it comes to achieving their go-to-market goals, according to a new study from the Harvard Business Review (HBR).
4 Predictions for Martech in 2018
Smaller budgets and an increased focus on the back office are among the top martech trends for 2018.
5 Content Marketing Myths to Bust in 2018
There is a lot of misinformation that creates unrealistic expectations around content marketing and prevents many businesses from succeeding. Don’t let these five myths slow you down.
Brands on Fire: ~Pourri Taps NFC Technology, Gamified Experiences and Poo-Puns to Woo Consumers
United Parks & Resorts CMO/CCO on the Marketing Strategy for SeaWorld’s New Brand Campaign
How the Cookie Impeded Digital Advertising—Plus Considerations for Replacements
The Benefit of AI Tools From a Consumer Data and Analytics Perspective
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