Promotion

• Agencies

  Building your Brand

  It’s more critical than ever to include employee recognition and incentive programs in your arsenal of tools for building brand equity. It’s equally important

• Agencies

  Book Worms

  Feeling like an outcast in high school is a sad, but true reality for many young girls. DC Comics is playing into that awkward feeling with the debut

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  Lolita Lives

  Would you let your 10-year-old daughter go out wearing a short skirt and fishnet stockings? Probably not. But she may be getting the message that she

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  Home Grown

  The polish vodka brand Pravda is looking to expand its U.S. presence from its American beachhead in Philadelphia. Pravda manufacturer and importer Jacquins

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  Watch n Win

  Let’s face it. Buying a mop is a mundane task. So, how does that handy, ever-important cleaning tool largely hidden away in a kitchen cupboard get noticed

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  Power to the People

  There’s a Pivotal Moment in the classic rock concert film when an announcer bellows: It’s now a free concert, man! He should have only known. For the

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  Hello, I Must Be Going

  Love Happy, the final movie made by the Marx Brothers, hardly ranks with classics like Duck Soup and A Night at the Opera. But it’s known for two things.

• Agencies

  Nickelodeon, Marriott Team Up for Branded Resorts

  Nickelodeon and Marriott International, Inc. have teamed up in a new partnership to co-develop a branded water park resort, and the companies are taking the concept global.

• Agencies

  Krystal Seeks Stars for Web-Based Reality Show

  Restaurant chain Krystal Co. is tapping into the consumer-generated content craze by launching its own Web-based reality series.

• Agencies

  Arby’s and NBC Debut Online Program

  Arby’s Restaurant Group Inc. and NBC Universal have teamed up to offer an exclusive 30-minute online program designed for office workers looking for a break.