Games
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Agencies
Max & Erma Promotes International Menu with Online Game
The American restaurant chain Max & Erma’s is using an online games to help introduce a summer menu featuring international fare.
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Agencies
MSN.com Kicks Off Live Earth Promotions
Microsoft’s MSN.com is kicking off its sponsorship of the upcoming Live Earth concert series with a host of promotions, including earth-friendly premiums and sweepstakes.
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Agencies
Seven Sweeps Winners Head to Harry Potter Signing
More than 4,000 muggles entered a Harry Potter sweeps in the hopes of
winning a trip to Europe for an event marketing the debut of the seventh and
final book in the series. -
Agencies
McDonald’s, Virgin Mobile, Part of Sweeps Scam, AG Warns
The Nebraska Attorney General last week warned consumers about a fraudulent sweepstakes that appears to be sponsored by major companies including Virgin Mobile USA and McDonald’s.
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Agencies
Marketers Pushing Green with ‘Evan Almighty’ Tie-Ins
Universal Pictures didn’t quite see the green it expected with last weekend’s release of “Evan Almighty.” But marketers are still out in force pushing the film’s environmentally friendly messaging in hopes of driving box office sales in the coming weeks.
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Agencies
Visa Taps Aspiring Filmmakers for “Life Takes” Campaign
Visa USA is sponsoring an international competition for amateur filmmakers as part of its effort to extend its “Life Takes Visa” brand campaign, launched a year ago, into new consumer channels.
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Agencies
Lowe’s Rolls Out Photo Contest
Home-improvement chain Lowe’s kicks off a photo contest later this week that will award a $25,000 room makeover
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Agencies
Cheerios Expands “Spoonfuls” Program with Book Contest
General Mills is using Cheerios’ long-running Spoonfuls of Stories promotional program to reward aspiring writers.
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Agencies
Doritos, Xbox Stage Video Game Design Contest
Frito-Lay is adding a joystick to Doritos’ consumer-control marketing strategy, staging a videogame design contest with Xbox.
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Agencies
California Man Wins Vegas.com Ad Contest
Travel Web site www.Vegas.com awarded $5,000 to a Venice, CA man who was among 80 entrants in a contest open to the public seeking a commercial to promote the city.