The Location of Loyalty

It’s a stunning statistic: there will be 2.5 billion smartphone users globally within two years. Some 86 million of those users will make a purchase on their devices, according to eMarketer.

That makes location-based marketing a burning-hot topic among loyalty marketers to not only drive loyalty by location, but to embrace mobile technology.

In this report, you will learn:

  • The Location of Loyalty Special ReportWhy location-based marketing is rising fast for loyalty marketers
  • What Dunkin’ Donut’s John Costello says about mobile and loyalty
  • How Nest Thermostats crafts “informal” loyalty programs
  • How to upgrade your loyalty program with the right technology


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The Location of Loyalty Special Report


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