Student Brand Ambassadors Are the New Media Moguls

Marketers often overlook college students. They associate these young consumers with out-of-control spring breaks, slim wallets and a lack of brand loyalty. Many marketers wait to reach out until students graduate and have jobs and families. That may be a mistake.

In this report, you will find:

  • On Campus Special ReportA deep dive into marketing tactics used to reach students on campus: sampling, branded events, pop-up shops etc.
  • Brand best practices and tips to effectively market to college students and build loyalty
  • Research on students’ lifestyle, behaviors and spending habits and what makes them an attractive market segment
  • Case studies from Google, Nestlé and others




On Campus Special Report


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