Marketers often overlook college students. They associate these young consumers with out-of-control spring breaks, slim wallets and a lack of brand loyalty. Many marketers wait to reach out until students graduate and have jobs and families. That may be a mistake.
In this report, you will find:
- A deep dive into marketing tactics used to reach students on campus: sampling, branded events, pop-up shops etc.
- Brand best practices and tips to effectively market to college students and build loyalty
- Research on students’ lifestyle, behaviors and spending habits and what makes them an attractive market segment
- Case studies from Google, Nestlé and others
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