We all know the numbers for video viewing are insane: billions! And we also know those numbers equate to marketers working hard to create engaging content and then distributing that content across multiple, effective channels. Video accounts for 64% of all web traffic, and is projected to reach 80% by 2019.
In this report, you will find:
- An inside look at how Great Wolf Lodge added storytelling through video as a way to reach Millennials and Hispanics
- Three social video best practices for digital-first brands
- Lessons marketers can learn from TV broadcasters
- Two steps to incorporate video across the buying cycle