The days of B2B marketers thinking that social is something best left to their B2C brethren are long gone. Today, B2B marketers are approaching social more strategically than in the past, creating concise and compelling content that is mobile friendly.
In this special report, discover:
- Ideas for sparking B2B social conversations
- The benefits of B2B vertical social networks
- Trends in B2B social
- The best days of the week for social engagement
- How Daimler is using social to drive ROI