Stop waiting for Millennials to arrive at the B2B table. They’re already here. More than one in three American workers are now Millennials and these digital natives don’t respond to marketing the same way as their Gen X and Boomer predecessors.
In this special report, learn:
- What types of channels and content Millennials use most to inform B2B buying decisions
- The best ways to leverage social to connect with Millennials in B2B
- How Heineken Kirin Japan uses mobile to engage Millennial bar & restaurant proprietors
- Ideas for hiring—and retaining—top Millennial marketing talent