Special Reports

Direct mail still reigns as a stand-alone channel, but when combined with digital response rates can soar, a strategy gaining momentum with direct mailers.

Database technology solutions are making it easier than ever before for marketers to take advantage of customer information and target the right audience at the right time with the right messaging. And while taking the leap to database-driven marketing may be less intimidating than it has been in the past, getting the most out of…

Sitecore’s new guide, straight from its Virtual Marketer Day global digital conference, will provide your business tools and tactics for overcoming the content crisis.

Learn how to really take advantage of B2B big data in our special report.

New Chief Marketer Special Report

The piece covers actionable ways to spot fake influencers on Instagram with the special tool InstaCheck and reveals some hacks businesses can use to detect inauthentic opinion leaders.